Ruud Gullit is a footballing legend and will be taking over Hisense’s social media channels during the 2018 FIFA World Cup in Russia.

In the run up to the event, working with production partner Guts and Glory Films, Hisense one of the world-leading providers of televisions produced a live interaction between Ruud and football fans across the world.

During the fixtures draw in Moscow, Ruud was directly responding to fans’ tweets with personalized video replies and giving his unique take on the draw as it unfolds using the hashtag #RuudReacts.

Ruud Gullit, who captained the Netherlands national team and was a member of the 1990 FIFA World Cup squad said: “I’m so thrilled to be part of such a momentous occasion with a world class brand like Hisense. The World Cup can be an emotional tournament and this is when the rollercoaster begins! The Hisense team created a really fun way to interact with fans and tap into the storylines surrounding the Final Draw, and I’m excited to hear what they think about the results. I’m sure some will be celebrating, whilst others commiserating¬†– but it’s all just the start of a wonderful journey!”

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